Building Safety Month Activities Slated for Lipford's Home Front

Consistency is the best way to deliver a message, and home expert Danny Lipford announced during the ICC Foundation Luncheon in Baltimore that he will dedicate his nationally syndicated radio show to Building Safety Month activities in May 2010. Lipford's radio show, Home Front, is currently broadcast in 91 cities. He also has a syndicated television show that airs in 220 cities and he is a regular guest on "The Weather Channel" and "The Early Show" on CBS.

"It really takes a strong, repetitive campaign in order for people to really understand things, and what better way of doing it than with Building Safety Month?" Lipford said. "Each week, we're going to look at the different efforts that you guys are making. We're going to work real closely with you and real closely with the FLASH organization, to not only have the information that you're putting out there, but each week of that month we will have a spokesperson from your group to talk about what you do and why you're doing it, and do our part to really push this."

"It's gonna' work, it's gonna' really make a difference," Lipford continued. "Even though it's the same information that's been out there for years, hitting it at this time in the month of May will really be effective."

Lipford is also serving as the national spokesperson for the Foundation's new tornado awareness campaign that will debut in early 2010. Part of the messaging will be the importance of having economic safe rooms that also can have multiple uses in homes. "It doesn't have to just remain vacant," Lipford said. "It can be a laundry room, it can be a storage room, it can be a gun safe, it can be a mini 'man cave' and it can be used in other ways than just for safety. The comfort and peace of mind that you have with your family is something we're really looking forward to."