While the "World Toilet Summit" may sound like a conference of plumbing and fixtures suppliers, the reality is that it is a high-level event where world leaders in water, health and sanitation meet to share insights, learn and network about solutions and opportunities to both reap huge business profits and help solve the global sanitation crisis that affects 40 percent of the world's population.

The International Code Council, proud partner of the World Toilet Organization, is presenting the first-ever U.S. World Toilet Summit 2010 (WTS) to offer these tremendous revenue opportunities to U.S. businesses, as well as to provide a venue where U.S. and overseas professionals can meet, network and learn how to work together towards this common sanitation goal. The event will be hosted by the American Society of Plumbing Engineers during their biennial Convention and Engineered Plumbing Exposition in Philadelphia October 30-November 2. Any businessperson who has products or services in plumbing, sanitation and water-related categories and is interested in expanding globally should attend this conference.

The perception that all of these 2.6 billion people live in poverty is incorrect. In reality, over two-thirds of this huge market have dispensable incomes and are spending their money on televisions, cell phones and the like. The sheer volume of demand for sanitation-related products is mind boggling and the purchasing power and high return on investment has been proven.

The WTS will focus on the myriad multi-billion dollar sanitation business opportunities that exist and how to best take advantage of them. Topics for the Summit tracks are Innovations in Global Toilet Design, Bottom of the Pyramid Market and Micro Financing, Advocacy and Potty Parity, and the Cleaning and Personal Care Market. The ICC-focused tracks are Green and Codes & Standards, which both round out the WTS's sanitation topics and complement ASPE's tracks perfectly.

Don't miss this rare opportunity to be part of a truly unique conference where corporate profits and altruism can truly coexist. For more information about the ICC World Toilet Summit 2010 at the ASPE Convention, visit www.iccsafe.org/iccwts.